Even the best search engine optimization strategy requires ongoing optimization and improvement. The first step required to understand the necessary changes is to watch and analyze the most important metrics. But what are they? And what’s the easiest way of understanding the impact of different marketing channels on your conversion? The Basics – Critical Tool …

Understanding who your competitors are, and learning about their strategy, strengths and weaknesses allows you to plan the right set of actions on your way to outperforming them and taking over their market share. At Boostatics, we like to divide our competitor research process into two distinct phases. In the first phase, you should try …

You don’t have to be a Fortune 500 company to perform an effective audience research. In fact, long gone are the days when only the big players cared about performing an effective audience analysis. In today’s highly competitive environment, everyone – from an international corporation to a tech startup has to know who they are …